Digital Marketing

Basic of digital marketing

Digital marketing is a term that is related with marketing of products and services using various digital technologies.  The main objective of digital marketing is to promote your business using different digital technologies. Digital marketing is a term in which internet is used as a basic term for promoting your brands .It includes not only internet but also other digital marketing tools  like TV , radio, text messaging and mobile apps  .  Digital marketing consists of let the people know about your products and services in real time .it is the way of selling your products using some electronic media. Digital marketing is different approach than traditional marketing. Digital marketing includes various terms like:

·         Search engine optimization

·         Search engine marketing

·         Content marketing

·         Influence marketing

·         Social marketing

·         E-commerce marketing

It is a approach that provides us the way how  directly contact with consumers of services .It makes our business processes easy .Digital marketing also have the ability to know what is going wrong and what is right and where.

Digital market is not very popular at 1990’s .It becomes popular after 2013. We can’t say that this term is not used in 1990’s but less frequently used at that times . After passage of time  digital marketing becomes more reliable term for any type of business.

Digital marketing is also known as “online marketing “  or “web marketing” or “internet marketing”.

Digital marketing is very important now a days, gone are the days when people know about your product and services what you want they know. But with the use of digital marketing the picture has completely changed .Now people can know about your products and services from anywhere of the world or any time .With digital marketing people not only know what you want to say them  but they also search for the words that others say like peers ,friends and other market  competitors .They more trust on them than you.

You not only use good digital marketing techniques but also use tactics to know about customer preferences and expectations also more than others know.  The more you know about customers  behavior the more you can interact with customers.

In  a country  like India people are only think about traditional marketing techniques. They are not convinced to use digital techniques because in India the use of internet is not very well. But now with the increase of internet users industries in India also use internet for advertising their products and services. India becomes a more probable country because many people India have their accounts on various social media sites like Facebook , Twitter, Stumbleupon ,reddit Tumblr etc.We also use various sites to advertise our business services and products like facebook compaign,goggle adward etc.

Digital marketer have to set  some goals before starting marketing .digital marketing is basicly result driven and objective based. various terms directly related with digital marketing:

·        SEO: search engine optimization is a technique used to increase page ranking on various search engines  like google ,yahoo, bing etc.

·         Sem: it is the technique of how to gain paid traffic by local listing on sites.

·         E mail marketing: In order to interact with your customers some companies use to send e-mails, newsletters  and auto responders to their customers to update them with latest company services and products.

·         Mobile marketing: A person is to be mobile freak to get into mobile marketing .mobile marketing is a better way to know about new products and services.

Digital marketing has a wide scope for fresher’s  also. It gives you a way to enhance yourself and your business as well. Digital marketing is helpful to advertise  your products and services across the world .